Myers Fireplace & Patio | New Website

Posted on October 30th, 2009 by Que Sera in news


quick announcements

Posted on August 29th, 2009 by Que Sera in news

The pediatricians at Kids First (down near Dallas) have  had ‘announcements’ on their blog since we designed their site originally (about a year ago) for our Dallas Partner Astudio Productions, as a quick addition to their site, they asked that we add a similar function to their main site home page. As with all text content on their site – they can login to an ‘administrator section’ and edit (similar to editing a word document) their new announcement’s content themselves anytime they’d like.

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UGOGRL | a little bit of just about everything

Posted on May 30th, 2009 by Que Sera in favorites

Layout and Design of Trading Card Box | Foil Pack | Stickers | Tattoos | Logo | UGOGRL

It was around 2005-06 when I was fortunate enough to have been given the opportunity to become involved with hands down, the most full ranging (fun and challenging) campaigns I’ve been a part of to date.

As part of the UGOGRL project I was allowed to let my creativity ooze (innovation was rewarded at every step :)- so great to work with people wanting as many ideas and suggestions as possible throughout the process!

With the ‘girls’ of UGOGRL, I designed, developed, laid out for print & manufacture:

  • The layout and design of the trading card foil wrap for the new, wholesome ‘real girl’ activity collectible trading card set ( My first foil wrap!)
  • The POP Box (point of purchase box) –including girl-shaped head die cut – my first box – especially a box to hold product & sit on store shelves!
  • The 25 Stickers (the artwork for front & backs plus printsheets with die cuts) to be inserted in the packs (fronts & back)
  • The Temporary Tattoos (with a twist!) to also be inserted in the packs (fronts & backs) – with print sheets
  • The shipping case for the product to ship from the manufacturer (added branding to large standard cardboard box)
  • The cellophane wrap for each pop box (with corporate logo)
  • The Sales Sheet for the set (ad front, full set checklist back) – product info sheet (sales materials for reps/retailers)
  • The blister-pack for single-pack sales
  • The air freshener packaging for the co-branded gofresh! air fresheners (and prepress work for the fresheners themselves)
  • The flower-shaped tin co-branded with the ‘go primp’ category -designed- laid out artwork & prepared prepress files for proper printing on tin (lid too) -oh & product sticker placed on bottom of tin
  • The CD artwork for the CD included in the tin
  • The collectible coin imprint for the coin included in the tin
  • The Product Logo (UGOGRL- activity collectible trading cards)
  • The category logos ( go primp, go mingle, go collect, go create, go basic & go figure ) not including the shapes themselves – they were part of the original concepts from the producers of the product
  • The magazine advertising (Full page in Non-Sport Update & two 1/2 page ads  in Playthings)
  • 2 – 6″ x 9″ direct mail pieces promoting the product/brand
  • The Corporate (LocaSmarts) Identity (logo, business cards, letterhead & envelopes)
  • The Corporate e-commerce website ( – no longer active
  • The website (active, but no longer my site design) – an almost fully flash main content with html site – using php to tie it all together. Note: You can view the intro & video, however since the site’s no longer active, the links won’t work.
  • The flash games included on the website – fitting category & branded with UGOGRL trademarks
  • Many pdf printables available on (UGOGRL journal, checklists, activities… )
  • Numerous flash activities and applications (grl-radio, voting for favorite future series names, writing a note in secret code, product explanations, VIP Areas, etc..) included on
  • Flash intro and video on original UGOGRL site
  • A full trade show booth (for Pomona Toy Fair in 2006) where, since I was living in California- It made sense I’d help promote the product (life-size grls — too fun!)
  • An html email ad promoting the product as a great ‘stocking stuffer’
  • A collector’s binder & other concepts for co-branding such as jewelry, watches, bags & more..
  • A window decal and other point of purchase support materials

Probably more that has slipped my mind, but I’m sure – you get the point :) — other than the 150 cards (that 1 person could never have completed in the timeframe needed) — I was very much into most things UGOGRL… view full post for a gallery view of many of my  UGOGRL contributions…

It was a great project. Period.

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A new face for

Posted on April 5th, 2009 by Que Sera in news | Home PageIf you’re looking for Sports Talk, look no further than First Serves Radio Show with Steve Jarnicki Weekdays from 3-4pm on Fox Sports Radio WCWA 1230AM. Steve is unquestionably one of the most enthusiastic, outgoing & just fun to listen to people I’ve met & coming up with a new ‘brand’ for his show was truly a pleasure. I was trying to create a logo for the show as large as his personality & hopefully I did ok :) Whether your teams are in Toledo, Bowling Green, Cincinnati, Detroit, Cleveland.. He’s delivers news, trivia, gets listener feedback, offers special discounts from his sponsors & more. I’m not specifically a sports fan, but have enjoyed the show every time I’ve listened (especially when he was talking about his new website!)

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Online Ad Index | 5 for 1 Updating

Posted on October 27th, 2008 by Que Sera in news

You’re a successful family of newspapers new Cincinnati, Ohio… You’ve had a great website built ( That was voted best in it’s category by the Indiana Newspaper Assoc.! ) … You want to give your reader’s a full experience on & off line & you want to add value for your advertisers… The answer.. An Advertising Index to showcase all display ads from your paper this week. screen-capture-1That’s what we created for them… upload images to a folder, set up each advertiser (once) & bingo- all offline ads, are online & posted immediately on all 5 Register Family Websites!

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