Beginner Dinner Games | Game Cards & Tin

Posted on August 22nd, 2009 by Que Sera in favorites

Tin Design | Game Card Layout & Design | Beginner Dinner Games | FamilyTimeFun

Truly one of my favorite jobs & my first work with FamilyTimeFun back in mid 2007. Beginner Dinner Games was a fun and challenging product. The company had already produced and marketed their first game ‘Original Dinner Games’ and were ready to expand their line. The new game needed to ‘fit’ with the original, while still having it’s own brand. I looked at the original cards & really wanted to add some fun to the new set.

Choosing the colors, adding the background plate as a design element, integrating creative fonts and graphics to the games themselves really added to the overall effect while keeping the new game consistent with the Family Time Fun branding already in place.

Take a Closer Look…


UGOGRL | a little bit of just about everything

Posted on May 30th, 2009 by Que Sera in favorites

Layout and Design of Trading Card Box | Foil Pack | Stickers | Tattoos | Logo | UGOGRL

It was around 2005-06 when I was fortunate enough to have been given the opportunity to become involved with hands down, the most full ranging (fun and challenging) campaigns I’ve been a part of to date.

As part of the UGOGRL project I was allowed to let my creativity ooze (innovation was rewarded at every step :)- so great to work with people wanting as many ideas and suggestions as possible throughout the process!

With the ‘girls’ of UGOGRL, I designed, developed, laid out for print & manufacture:

  • The layout and design of the trading card foil wrap for the new, wholesome ‘real girl’ activity collectible trading card set ( My first foil wrap!)
  • The POP Box (point of purchase box) –including girl-shaped head die cut – my first box – especially a box to hold product & sit on store shelves!
  • The 25 Stickers (the artwork for front & backs plus printsheets with die cuts) to be inserted in the packs (fronts & back)
  • The Temporary Tattoos (with a twist!) to also be inserted in the packs (fronts & backs) – with print sheets
  • The shipping case for the product to ship from the manufacturer (added branding to large standard cardboard box)
  • The cellophane wrap for each pop box (with corporate logo)
  • The Sales Sheet for the set (ad front, full set checklist back) – product info sheet (sales materials for reps/retailers)
  • The blister-pack for single-pack sales
  • The air freshener packaging for the co-branded gofresh! air fresheners (and prepress work for the fresheners themselves)
  • The flower-shaped tin co-branded with the ‘go primp’ category -designed- laid out artwork & prepared prepress files for proper printing on tin (lid too) -oh & product sticker placed on bottom of tin
  • The CD artwork for the CD included in the tin
  • The collectible coin imprint for the coin included in the tin
  • The Product Logo (UGOGRL- activity collectible trading cards)
  • The category logos ( go primp, go mingle, go collect, go create, go basic & go figure ) not including the shapes themselves – they were part of the original concepts from the producers of the product
  • The magazine advertising (Full page in Non-Sport Update & two 1/2 page ads  in Playthings)
  • 2 – 6″ x 9″ direct mail pieces promoting the product/brand
  • The Corporate (LocaSmarts) Identity (logo, business cards, letterhead & envelopes)
  • The Corporate e-commerce website (locasmarts.com) – no longer active
  • The UGOGRL.com website (active, but no longer my site design) – an almost fully flash main content with html site – using php to tie it all together. Note: You can view the intro & video, however since the site’s no longer active, the links won’t work.
  • The flash games included on the website – fitting category & branded with UGOGRL trademarks
  • Many pdf printables available on UGOGRL.com (UGOGRL journal, checklists, activities… )
  • Numerous flash activities and applications (grl-radio, voting for favorite future series names, writing a note in secret code, product explanations, VIP Areas, etc..) included on UGOGRL.com
  • Flash intro and video on original UGOGRL site
  • A full trade show booth (for Pomona Toy Fair in 2006) where, since I was living in California- It made sense I’d help promote the product (life-size grls — too fun!)
  • An html email ad promoting the product as a great ‘stocking stuffer’
  • A collector’s binder & other concepts for co-branding such as jewelry, watches, bags & more..
  • A window decal and other point of purchase support materials

Probably more that has slipped my mind, but I’m sure – you get the point :) — other than the 150 cards (that 1 person could never have completed in the timeframe needed) — I was very much into most things UGOGRL… view full post for a gallery view of many of my  UGOGRL contributions…

It was a great project. Period.

Take a Closer Look…